Twitter & the gluten-free community has been buzzing the past day or so about the news that Starbucks is discontinuing the Valencia Orange Cake, the only gluten-free food offering on their menu. They are replacing it with Kind Bars (a fruit & nut bar), which are rumored to be less expensive for the consumer. This message from a Starbucks employee came across the Celiac Listserv this afternoon:
Thank you for contacting Starbucks Coffee Company.
I apologize, the gluten free Valencia Orange Cake has been
discontinued. Many factors go into the decision to remove something
from our stores, but I understand how frustrating it is when a
product you know and enjoy goes away.
I am sharing your desire to bring gluten free Valencia Orange Cake
back into our stores with the Food & Beverage team. I want you to
know that we listen to what our customers have to say and this can
affect change to our product line up. I appreciate you taking the
time to write and share your concerns.
I would also like to invite you to visit www.MyStarbucksIdea.com.
This website is a forum where you can share your ideas, tell us what you think of other people’s ideas and join the discussion that will help shape Starbucks future. Many of the ideas shared have already been turned into action. If there are any questions or concerns that I have not been able to
address, please don’t hesitate to call us at 800 23-LATTE (235-2883), we are here Monday through Friday from 5:00 AM to 6:00 PM (PST).
Thank you again,
Starbucks Coffee Company
I have also read that they were discontinuing the cake because it seemed like more of a “treat” as opposed to a healthy snack/breakfast. I kind of thought that was the point, but I could be wrong. I carry Kind Bars in my purse almost all the time for emergency purposes, I don’t need to go to Starbucks to buy one.
I am going to make sure to voice my opinion to Starbucks. Lots of voices make changes. If you are unhappy about this, make sure to let Starbucks know.
Update: Sign this petition to help bring back the Valencia Orange Cake!